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Sale

Kind Is The New Cool - #BeMoreLouis

Kind Is The New Cool - #BeMoreLouis

We've been thinking for a long time now about starting to sell children's t-shirts. When we were approached by Sarah and Louis and heard their story, we thought "What better time than now?".

Everyone is different, that's a fact. #BeMoreLouis aims to encourage children to embrace everyone for who they are! It doesn't matter how you dress or what toys you play with - everyone should be accepted for who they are and who they spend their time with.


Louis has been described by his friends and family as funny, smart and brave, which is remarkable for a boy that's turning 7 this year! His parents encourage him to be free and enjoy what makes him happy, which includes wearing his fabulous unicorn backpack and making up dance routines. Doing things like this is how Louis expresses himself, and we think that's amazing!
  

There's so many people that think boys dancing or wearing a unicorn backpack is wrong, that it's too feminine, whether that's other children or adults. Louis has dealt with this first hand, whether it's been at school or holiday clubs, somewhere children are supposed to feel supported and accepted. He's been bullied for being himself. He has had his drawings screwed up because 'boys shouldn't draw that', and one of those drawings is precisely why we're here today!

Louis drew a beautiful rainbow with the quote "Kind Is The New Cool". We loved it so much and what it represented that we decided to turn it into a t-shirt and that is when #BeMoreLouis was created! The colours of the rainbow are mixed and unisex - now both boys and girls can wear it and be accepted.

10% of sales are going to Kidscape - the anti bullying charity that supports children, parents and carers with creating safe environments for children. At BeGlad, our t-shirts carry positive messages and this is one we couldn't be more behind!
We can't wait to hear what you think of Louis' design! Let's spread the message - Kind Is The New Cool! With this, hopefully more children will be accepted for who they are. No matter what they play with. No matter how they dress.
To shop Louis' very own t-shirt design, head to our product page here!
To share Louis' story with everyone, download a #BeMoreLouis postcard here!
#BeMoreLouis🌟